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I've been a customer for a long time now and have never made a claim on my home insurance. Given this fact, I was shocked to discover that any claim I make will result in a 15 - 20% increase in my insurance premiums. I asked them why this was and got the typical excuses, like "insurance fraud is driving prices up". Desjardins owns The Personal and posted a $855 million profit last quarter. The Personal's pricing policies are driven by nothing more than insatiable corporate greed. The rates are competitive as long as you don't make a claim. But as soon as you do, even a small claim, the premiums skyrocket.