Consumer Study: Ranking of Life Insurance Products in Canada

More about ICE (InsurEye Consumer Experience) Ratings

Consumer Study, Life Insurance in CanadaIndependent Canadian company InsurEye conducted a regular consumer satisfaction analysis of life insurance companies (Lifecos) based on independent consumer reviews from InsurEye’s Customer Experience tool. Consumer insurance reviews cover many insurers and their products across the country.

Life insurance companies are rated using two main criteria: Customer Experience and Value for Money. Consumer comments provide reviews context and share their personal opinion about life insurance providers. Before publishing, all reviews are assessed by moderators to ensure the quality of the content. All consumer reviews are anonymous, guaranteeing an independent consumer perspective.

InsurEye Co-Founder Alexey Saltykov commented: “Together with our previous studies on Auto and Home Insurance this research completes our set of insurance benchmarks for the first half of 2012. We hope that Canadian consumers will find them helpful!”

Ranking of each life insurance provider reflects aggregated customer ratings across two main criteria:

  • Customer Experience - i.e.  friendliness of personnel/call center, easiness to reach, correct billing, quick response times, experience of personnel
  • Value for Money – i.e. being cheap/expensive compared to others, fairness of quote, amount of coverage and features for money

Consumer Ranking of Life Insurance Companies in Canada »

Re-using InsurEye insight

All information in this study is protected under copyright laws. Any copying, redistribution, reproduction or republishing any information from this study is not permitted without the prior written consent of InsurEye. If you have any questions regarding the study or if you are interested in using the insights, we welcome you to contact us at   

About InsurEye

InsurEye Inc. ( is a Canadian company that provides independent, innovative online services to help consumers better understand and manage their insurance. The Insurance Customer Experience is an innovative tool that equips Canadians with independent insurance consumer reviews for all main insurance types (Home, Auto, and Life) and for all major Canadian insurance providers.


Did you enjoy this article?

Yes, it was very informative!No, it wasn't my cup of tea.

« Previous Article
Back to Article List
Next Article »

Start the discussion on this article »

Thank you for commenting on this article!

We're appreciate your support in our discussion.




Please enter the word below:

Remember my personal information

Notify me of follow-up comments?