Consumer Study: Ranking of Auto Insurance Products in Canada

Consumer Study: Behind ICE (InsurEye Consumer Experience) INSURANCE Ratings

Consumer Study, Auto Insurance in CanadaIndependent Canadian company InsurEye performed a consumer satisfaction comparison of auto insurance companies based on independent consumer reviews from InsurEye’s Customer Experience platform. Consumer insurance reviews cover most auto insurers and their products across the country.

InsurEye Co-Founder Dmitry Mityagin stated: “We plan to conduct such studies on a regular basis so that consumers can stay on top of the current insurance market and make the most informed decisions.”

Ranking of each company reflects weighted and aggregated customer ratings across three main criteria:

Customer Experience - i.e.  friendliness of personnel/call center, easiness to reach, correct billing, quick response times, experience of personnel
Value for Money – i.e. being cheap/expensive compared to others, fairness of quote, amount of coverage and features for money
Claim Experience – i.e. claims being fully paid-off, processing time, simple and transparent claims process

You can download InsurEye study here:

Consumer Ranking of Auto Insurance Companies in Canada »

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Re-using InsurEye insight

All information in this study is protected under copyright laws. Any copying, redistribution, reproduction, republishing, advertising or other promotional use of any information from this study is not permitted without the prior written consent of InsurEye.
If you have any questions regarding the study or if you are interested in using the insights, we welcome you to contact us at   

About InsurEye

InsurEye Inc is a Canadian company that provides independent, innovative online services to help consumers better understand and manage their insurance. The Insurance Customer Experience is an innovative tool that equips Canadians with independent insurance consumer reviews for all main insurance types (Home, Auto, and Life) and for all major Canadian insurance providers.



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