Top 4 Things You Should Know About Life Insurance in Canada

What to ask before buying life insurance

Life insurance is an extremely important part of financial planning, but not many people want to talk about it. To make this topic more accessible, InsurEye is laying out the statistical facts and other useful pieces of information to inform Canadians about life insurance. After discussions with consumers, we have identified the main questions and concerns of Canadians:

• What amount of life insurance should I choose?
• How much insurance protection do I need if I have children?
• What are the best life insurance companies?
• What kind of life insurance policy do I need?

Question 1: How Much Life Insurance Should I CHOOSE?

If you get Life Insurance, you want make sure that all essential financial aspects are covered so they do not become a burden for your family. These aspects can include:

• Income substitution for your family
• Taking care of your children’s education (e.g. university or college costs)
• Paying down assets (e.g. mortgage on your house, car loan)
• Dealing with outstanding financial debt (e.g. lines of credit, credit card debt)
• Other costs (e.g. funeral)

So, how much life insurance coverage do Canadians choose? This data originates from our InsurEye Price Comparison tool, free for all Canadians to compare their own insurance costs with those of other people in similar peer groups.

What is the amount of Life Insurance Canadians choose?Our data shows that most Canadians choose life insurance under $500k.  We recommend speaking with a knowledgeable insurance broker or insurance representative before making this big decision. There might be other potential financial responsibilities that you have not calculated. If you have children, the costs can be much higher than you think – just take a look at the next section.

A separate word on Mortgage Life Insurance: In most cases having separate mortgage insurance is not recommended. Having enough life and disability insurance can encompass a mortgage, avoiding policies overlaps.

Question 2: I Have Children - How Much Life Insurance Do I Need?

If you have kids, there are several areas that you need to calculate into your financial planning (see research published in the Money Sense online journal - link at the end of the article):

• Food
• Clothes
• Health Care (e.g. dental services, braces)
• Personal Care (everything from diapers to deodorant)
• School and recreation (school supplies, sports, activities etc.)
• Transportation (E.g. public transit or minivan)
• Housing (E.g. larger house with more bedrooms, furniture, additional utilities etc.)
• Child Care (e.g. nanny, daycare, babysitters)

Overall costs add up to $243,660 as the total cost of raising a child to the age 18. This means $1,070 per month over the course of 19 years. You should consider that this number does not include any post-secondary education costs. Having several children will obviously increase this amount correspondingly. Have you calculated these numbers into your life insurance protection?

Question 3: What Are The Best Life Insurance Companies?

This analysis is based on the data from our own independent insurance review platform. We do not promote any insurance companies, but collect and analyze what other Canadians share about their insurance providers. All companies are evaluated based on reviews across two dimensions: Customer Service and Value for Money.

According to our data, the four life insurance products which have the highest ratings are offered by the following providers:

4.7 out of 5.0 stars: Primerica Life Insurance Company
4.4 out of 5.0 stars: BMO Insurance
3.9 out of 5.0 stars: Great-West Life
3.9 out of 5.0 stars: Sunlife
• See the full list of insurance reviews for other companies

We strongly encourage consumers to check our Independent Consumer Reviews, find out which companies appear to be best for them and share their own experiences! Remember, if auto or home insurance protect your assets, life insurance protects your family!

Question 4:  What Type Of Life insurance Do I Need?

What type of Life Insurance do Canadians have (Term, Whole, Universal, Other)?

There are several types of life insurance - here is brief overview of different insurance types:

  • Term Life: Life protection that will expire at the end of a set term (e.g. after 5, 10, 20 years) and which does not accumulate any value. It is a pure insurance product: simple and easy to understand.
  • Universal Life: A combination of life insurance and an investment component. A portion of your premiums go into your account, increasing your net worth. You can choose how the investment component is invested. Universal Life typically comes at a higher cost than a Term Policy.
  • Whole Life: One of the most complex life insurance products. Like Universal Life, a Whole Life policy also has both insurance and investment components.  However, they typically offer less flexibility (e.g. the insurer decides how the investment component is invested). This product is also more expensive than Term Life insurance.

While each type of life insurance has its pros and its cons, we believe, the best choice for most people is very often Term Life insurance. It's the simplest product to understand, it's the cheapest protection you will get, and it fully fulfills its purpose - to protect.

One of the fans of simple Term life insurance is Suze Orman, one of the leading personal finance gurus in the U.S.A. This video about Suze's perspective on life insurance is fully applicable to Canada.

According to InsurEye analysis, Term Life is the most popular life insurance protection type in Canada. Nearly 45% of InsurEye users, who have Life insurance, report that they have purchased Term Life insurance.

Please speak with a qualified insurance broker or advisor before making any important decisions associated with such an important topic. This article is provided for educational purposes only.

  • Interested in life insurance rates and other tips? Get your free, no-obligation quote!
  • Find the best rate across more than 20 life insurers
  • Get Your Insiders Guide to Buying Life Insurance" FREE with each quote request
  • This reports will help you navigate the tricky waters of insurance rivers
Get a free quote

Read more:
Top 20 Reasons to Decline Life Insurance Application and What You Can Do
40 Ways to Save on Life Insurance
40 Ways to Save on Critical Illness Insurance


1. Money Sense, “The real cost of raising kids”:
2. Suze Orman videos, YouTube
3. InsurEye Inc

Did you enjoy this article?

Yes, it was very informative!No, it wasn't my cup of tea.

« Previous Article
Back to Article List
Next Article »

Comment (1) »

Thank you for commenting on this article!

We're appreciate your support in our discussion.




Please enter the word below:

Remember my personal information

Notify me of follow-up comments?

it is very clear that term insurance is the most appropriated for everybody.

Posted by carlos fernandes on Jun 14, 2014